Sofia Kaloeidi is an experienced product manager currently working at VIANEX SA since March 2023. Prior to this role, Sofia held various positions at Johnson & Johnson, including Brand Activation Executive and Junior Brand Activation Manager, contributing to skin health initiatives in Southeast Europe. Experience also includes work as a Junior Brand Manager at Mars, where Sofia supported strategy design and execution for the confectionery portfolio, and as an Assistant Brand Manager at METRO AEBE, managing branding and marketing strategies for B2B customers. Earlier career highlights feature a role in Marketing & Communications at Stirixis Group, where Sofia developed and executed marketing plans and participated in award-winning projects. Educational qualifications include a Master’s degree in International Management from IE Business School and a Bachelor's degree in Marketing and Communication from Athens University of Economics and Business.
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