Julia Ringer-Meidal

SVP Marketing & Communications at Viaplay Group

Julia Ringer-Meidal has a diverse work experience in marketing and communications roles. Julia is currently serving as the SVP Marketing & Communications at Viaplay Group since August 2023. Prior to that, they worked as the SVP Marketing & Communications Nordics at Viaplay Group from December 2022 to August 2023, and as the VP Nordic Marketing from March 2022 to December 2022.

Before joining Viaplay Group, Julia worked at HBOMax as the Director Brand and Content Marketing Nordics from June 2020 to March 2022. Julia was responsible for setting the strategy and execution of upper/mid funnel activities in the Nordics.

From 2018 to 2020, Julia held the role of Digital Director at Nordic Entertainment Group, where they were responsible for NENT Group's digital audio platform and podcast business in Sweden. Julia focused on podcasts linked to NENT Group's profiles, formats, and sport rights, as well as podcasts in cooperation with customers.

Prior to that, Julia worked at Modern Times Group MTG AB for three years, starting as the Head of Marketing, Pay TV from August 2015 to June 2018. In this role, they were responsible for marketing Viasat's business areas and leading campaigns and branding across various marketing channels. Julia then transitioned to the role of Marketing Manager at Viasat Sverige from December 2014 to September 2015, where they focused on planning and producing ATL campaigns for Viasat's marketing. Julia also served as the Customer Communication Manager at Viasat Sverige from August 2012 to December 2014, overseeing communications to existing customers and leading Viasat's loyalty program.

Prior to their roles at Modern Times Group MTG AB, Julia served as the Brand Equity Manager from May 2010 to August 2012, where they were responsible for the positioning of MTG TV's channel portfolio. Julia also worked at MTG TV as a Market Analyst from August 2007 to May 2010, focusing on marketing development, audience ratings, and media investments.

Julia's early career includes roles at The Walt Disney Company, where they served as an Affiliate Marketing Manager from March 2006 to August 2007 and as a Research Manager from January 2005 to March 2006. Julia also worked as an Assistant to the Executive Director at TV4-Gruppen from January 2004 to December 2004. Their career began at Regeringskansliet, Kulturdepartementet, where they worked as a Filmhandläggare, focusing on film funding coordination at both national and EU levels.

Overall, Julia Ringer-Meidal has extensive experience in marketing and communications, with a focus on media and entertainment industry.

Julia Ringer-Meidal earned a Master's Degree in Cultural Studies, Critical Theory and Analysis, and Economic History from Stockholm University from 1998 to 2003.

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Previous companies

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Timeline

  • SVP Marketing & Communications

    August, 2023 - present

  • SVP Marketing & Communications Nordics

    December, 2022

  • VP Nordic Marketing

    March, 2022

  • Digital Director

    June, 2018

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