Sine Smith-Jensen

Sine Smith-Jensen is a seasoned professional in commercial management with extensive experience in the telecommunications and insurance sectors. Since December 2020, Sine has held multiple leadership roles at Viaplay Group, including SVP for Viaplay Commercial Denmark and VP for D2C & B2B DK and Nordic Wholesale. Prior to this, Sine was Director of Commercial Management at Telia Danmark, overseeing strategy and pricing from December 2018 to December 2020. Sine's previous experience includes leadership positions at Codan Forsikring, YouSee, TDC, and DONG Energy, focusing on sales management, business strategy, and customer analytics. Sine holds a HD degree in Afsætning from Copenhagen Business School and has a Matematisk studentereksamen from Espergærde Gymnasium.