Caitlin Hassinger

Content Director at Vibe.co

Caitlin Hassinger has a diverse work experience spanning various roles and industries. Caitlin currently holds the position of Content Director at Vibe.co - Put Your Brand on TV since March 2023. In this role, they are responsible for overseeing content development and ensuring the customer's voice is prioritized.

Prior to their current role, Caitlin worked as a Product Marketing Manager at Vibe.co from April 2022 to April 2023. In this position, they collaborated with sales, product, and marketing teams to create impactful marketing programs and develop customer-facing product documentation.

Before joining Vibe.co, Caitlin served as the Marketing Director at Crosstown Concourse from May 2018 to April 2022, where they were responsible for marketing initiatives and strategies.

Caitlin also gained experience as an Engagement Lead at Southern Growth Studio from May 2015 to May 2018. In this role, they managed innovation and strategy projects for various clients, taking on responsibilities such as project management, analysis, and the development of complex business strategy recommendations.

Caitlin's earlier experience includes working as a Farmers Market Manager at the Cooper-Young Community Farmers Market from April 2014 to May 2015. Caitlin also held positions at Whole Foods Market, including Associate Team Leader from January 2013 to April 2014 and Floral Buyer from January 2011 to January 2012.

Caitlin Hassinger attended McGill University from 2007 to 2011, where they obtained a Bachelor of Arts degree in Philosophy and English Literature.

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