Pedro Sobral is an experienced marketing professional with a robust background in integrated marketing communications and digital strategies. Currently serving as Coordenador de Marketing at Vibra since October 2020, Pedro previously held roles such as Senior Marketing Communications Analyst at Braskem and various marketing positions at Raízen, including Digital and Social Media Senior Analyst. Notable achievements include the development of impactful marketing campaigns for the Shell brand and participation in significant events like Rock in Rio. Pedro’s educational credentials include graduate studies in Digital Marketing from FGV and a degree in Communications from Universidade Federal do Rio de Janeiro, complemented by international exposure from experiences at The Walt Disney Company and Université Lumière Lyon 2.