Vicco Laboratories was established in the year 1952 by Late Mr. Keshav V Pendharkar. In 1959 Late Mr. Gajanan Keshav Pendharkar joined his father in their family business. He had successfully formulated the first Ayurvedic Toothpaste in the world with 20 rare medicinal natural herbs. He is instrumental in bringing out the first yellow-coloured face cream known as Vicco Turmeric Skin Cream, an Ayurvedic Product.

The science of Ayurveda, which is our nation’s heritage is being zealously promoted by Mr. G K Pendharkar. When all Indian companies(big or small) were succumbing to foreign technology, Mr Pendharkar was relentlessly promoting Ayurveda which is being revered abroad. After the demise of Mr. K V Pendharkar in 1971, Mr. G K Pendharkar took over the reins of the Company into his able hands and there was no looking back.

Right from its inception in 1952, the VICCO Group of companies has been charting an unwavering course that has catapulted (reached) the group into the international limelight. Vicco Laboratories, which has praised the Indian Ayurveda and its nurturing, protecting and rejuvenating medicinal products and remedies from a fierce abyss of disdain and contempt to the peak of worldwide recognition, esteem and honour, has completed its tough and tedious march of sixty years and has celebrated The Diamond Jubilee!

VICCO Group has emerged today as makers of the best internationally known products of the Ayurveda, the ancient Indian system of natural medicines.

Health Care

Pharmaceutical

Vicco Laboratories

Ajay Pendharkar

Gauri Sawant

Vasant Giri

Sunil More

Kiran Debadwar

Kinshuk .

Kausik Bera

Arush Mahajan

Nitin Shrikhande

The Marketing and Branding team at Vicco Laboratories focuses on promoting the rich heritage of Ayurveda by developing and executing strategic marketing campaigns that elevate the brand's visibility both nationally and internationally. They are responsible for managing brand identity, fostering customer engagement, and driving product innovation while maintaining the authenticity and values of Ayurveda. This team plays a crucial role in expanding Vicco's market presence and reinforcing its reputation as a leader in Ayurvedic products.

Marketing and Branding

Sales Team

Marketing and Branding

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Sales Team