Bart Hendrikx

Bart Hendrikx is an accomplished professional in the media and entertainment industry with extensive experience in strategic roles across various companies. Currently serving as Global Strategy Director at SMP Amsterdam, Bart has been instrumental in creating bespoke music for a diverse range of media. Founder of Bart Hendrikx Consultancy, responsibilities include overseeing talent representation and consultancy in advertising, broadcasting, and streaming media. Bart has held senior positions including Global Marketing Director at Optimist Inc., Strategy Director at PHNTM, and Chief Commercial Officer at both Drone Stories and Keplar Agency. Educational background includes a UCLA Producers Program in Film & TV and a Bachelor's degree in Media and Culture from the University of Amsterdam.