Victoria Beckham Beauty
Sofia de Jesus is an experienced professional in product innovation and brand marketing, currently serving as Manager of Product Innovation at Victoria Beckham Beauty since February 2022, after previously holding the position of Assistant Manager in the same department. Prior to this role, Sofia worked at Kjaer Weis from August 2019 to February 2022 as a Brand & Product Marketing Coordinator, where key achievements included launching the largest product innovation in the brand's history and managing the full innovation pipeline for clean luxury beauty categories. Earlier experiences include a Marketing Intern position at ABS-CBN Corporation, where responsibilities involved content curation and brand strategy development, and a Research Assistant role at Fordham University. Sofia holds a Bachelor of Science in Global Business with a concentration in Global Marketing and Consumer Insights from Fordham Gabelli School of Business.
Victoria Beckham Beauty
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Beauty In Motion Victoria Beckham Beauty is founded on the idea that beauty should complement and empower the dynamic life you lead. When Victoria and Sarah envisioned what they wanted Victoria Beckham Beauty to be, they asked themselves- what would the most amazing luxury beauty brand look like in ten years? They concluded that the future of beauty would be super clean, perform at the highest luxury level, welcome everyone who loves beauty, help people fuel their lives inside and out, be sustainable, transparent, digital-first, cruelty-free, and created by women (naturally). This is the vision behind Victoria Beckham Beauty. We are a work in progress and a brand in motion. Developed through Victoria Beckham’s unique perspective, these are the products she felt were missing from her makeup bag — cleanly formulated, high performance beauty solutions for the modern individual who lives life on-the-move and to the fullest.