Victoria Racing Club
Elizabeth Swartz is an experienced professional in customer experience and product innovation, currently serving as the Head of Customer Experience and Product Innovation at Victoria Racing Club since April 2025. Prior to this role, Elizabeth worked as the CX and Growth Manager at AFL - Australian Football League from August 2022 to May 2025 and as CX Lead at Betfair Australia between July 2021 and August 2022. Elizabeth's earlier experience includes leading Insights and Continuous Improvement programs at legalsuper from May 2017 to July 2021, managing member experience and digital initiatives at Vanguard Australia, and various marketing roles at FIIG Securities, Lincoln Indicators, and Consumer Action Law Centre. Elizabeth holds a Bachelor of Business in Marketing from Swinburne University of Technology.
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