Julian Cross

Race Day Content Executive at Victoria Racing Club

Julian Cross has a diverse professional background in sports management and event coordination, currently serving as a Race Day Content Executive at Victoria Racing Club since August 2017, with previous roles including Retention and Loyalty Executive and Coordinator. Prior experience includes positions at Melbourne Football Club as an Events, Match Day, and Membership Casual, and managing the Hockey Shop at Greensborough Hockey Club. Julian's career began in retail management with Woolworths Supermarkets and has included various roles such as Casual Marketing Assistant at Mercer Valve Co. Inc. and Sports Coach at Loyola College. Academic credentials include a Bachelor's Degree in Sport Management from La Trobe University and an exchange program at Stockholm University.

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Melbourne, Australia

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Victoria Racing Club

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With a racing history dating back to 1840, Flemington Racecourse is home to both the world-renown Melbourne Cup Carnival and Australia's premier racing club, the Victoria Racing Club (VRC). Established in 1864, the VRC has over 30,000 members, making it the largest member-based racing club in the world and hosting 25 race meetings per year. The Melbourne Cup Carnival, Ranging across its four key race days: Victoria Derby Day, Melbourne Cup Day, Oaks Day and Stakes Day, Offers an unrivalled world-class experience that encompasses the finest racing, entertainment, fashion, culture, food and wine all in the one place. Flemington Racecourse has established itself as one of the most versatile venues in Australia. With the capacity to hold up to 60,000 people in a huge outdoor setting or hold large indoor conferences or seminars, Flemington racecourse shows it’s true capability to cater for many types of events. The Victoria Racing Club is governed by a Board of Directors who are elected by the members and the Club employs over 200 permanent staff year round. These staff work across many different core departments to support racing and events in the background all the way through to our Tracks, Trades and Gardens team who ensure Flemington is in pristine condition for any given race day or event. Additional support roles are appointed on a contract basis for the lead up to and during the Melbourne Cup Carnival and a sizeable event-based workforce is employed throughout the year.


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