Alexandra Hinz

Alexandra Hinz is a seasoned digital marketing professional with extensive experience in social media management and digital communications. Since November 2015, Alexandra has held the position of Senior Manager Digital Marketing at Victorinox AG, a global family business headquartered in Switzerland, where responsibilities include leading the global social media team and developing comprehensive social media strategies. Previously, Alexandra acquired significant expertise as a Global Social Media Manager and Team Lead Social Media at ABB from February 2007 to October 2015, and held various communication roles at Georg Fischer from December 2005 to December 2006. Academic qualifications include a Master's degree in Linguistics, Literary Studies, and Pedagogy from Ruhr University Bochum, along with a Certificate in Digital Marketing Strategy from Squared Online.