Madelaine Tricanico

Madelaine Tricanico is an experienced marketing professional currently serving as a Senior Marketing Manager at Vicwest since August 2025. Previously, Madelaine held similar senior marketing roles at Triumph Group of Companies, Edenshaw Developments, and Sporting Life, where a strong focus on strategic marketing initiatives was demonstrated. Madelaine also contributed to communication strategies at Sporting Life Group and CSA Group, and played roles in internal communications and administration at Golf Town and TJX Canada, respectively. Educational qualifications include a Certificate in Digital Marketing from York University, a post-graduate diploma in Corporate Communications and Public Relations from Centennial College, and a Bachelor's degree in Humanities from York University.