Deb Smith

Deb Smith, MBA, is the Chief of Mortgage Operations at Vida Bank, where they focus on providing strategic oversight and support for customers throughout their mortgage lifetime. They have led large-scale operations and transformational change at numerous financial institutions, including roles at Britannia Building Society and HBOS. With a Master of Business Administration from Wolverhampton Business School, they are passionate about developing teams to enhance customer service and align operations with company vision and values. Their leadership is marked by a commitment to continuous improvement and operational efficiency.