Jenny Lemstra

Jenny Lemstra currently serves as the Head of Customer Experience & Customer Services at vidaXL since November 2022, leading a CX team consisting of 120 FTEs across four countries. Previous roles include Manager of Customer Experience at vidaXL, where responsibilities involved transforming the organization into a more customer-centric entity and improving customer journey effectiveness. At Bouwmeesters Training en Advies and Qfact, Jenny focused on optimizing business processes and enhancing customer relationships. Earlier experience at bol.com included various positions that shaped the company's CRM strategy and customer engagement efforts. Jenny holds multiple degrees, including a Bachelor's in Economics and Tourism and qualifications in coaching and marketing.