Natalie Mulcahy

Natalie Mulcahy is a Technical Account Manager specializing in Data Measurement and Analytics at VideoAmp since July 2022. Prior experience includes serving as Senior Manager for Linear TV, Streaming Video, and Emerging Channels at TechStyle Fashion Group, where significant achievements included managing programmatic strategies leading to a 90% increase in spend and improving efficiency by 50%. Additional roles encompassed managing programmatic media through Trade Desk's DSP and analyzing data across digital platforms. Previous experience at SpotX involved overseeing ad operations and optimizing demand campaigns. Educational background includes a Bachelor's degree from the University of Colorado Boulder and studies at Universitat de Barcelona.