Heather Sasser

When in high school in a small town in Indiana, a trip to an Indianapolis TV station sealed Heather’s future. She was hooked on the news business. She pursued her passion studying Broadcast Journalism at the University of Texas. She started her career in St. Joseph, Missouri at KQTV where she had to do it all: photographer, editor, and on-camera talent. One time, while standing near a gas pump interviewing gas station employees on a lovely winter’s day, the wind blew, her eyes watered and little ice cubes formed on her eyelids. She knew it was time to move somewhere warmer.

Heather then headed to vast West Texas and landed in Abilene where she not only covered the police and courts beats for KTXS-TV, but also small town Texas charm. Her best breaking news story —standing smack center in a pit of rattlesnakes covering the world-famous Rattlesnake Round-Up in Sweetwater, Texas.

She followed her love to Las Vegas where she worked for the NBC affiliate covering a historic flood, massive city growth, and even Nevada’s version of the running of the bulls. Heather then worked for CoverEDGE, a Las Vegas production company that provided crews for everything from national entertainment TV shows to local casinos. Heather produced 30-minute shows for the local flood control district, and traveled the state to produce a documentary on Nevada’s Ghost Towns. (For the record, she didn’t find any ghosts, but did stay in some rather frightening small towns.)

Heather moved to Houston in 2001, dragging her feet the whole way. Twenty years later, she’s now a proud Houstonian. She worked for the Muscular Dystrophy Association as a fundraiser, event coordinator, and producer of the Jerry Lewis MDA Telethon, where she produced compassionate and compelling stories on local families battling neuromuscular disease. For six years, she worked for atgnat, a local video and web production company. There, she wore all hats including producer, writer, talent, sales and billing/collections. Heather has a knack for listening to a client’s wants and needs and producing a product that meets them. She can take a project and run with it.

Heather is currently serving as the VP of Programming for the American Marketing Association’s Houston Chapter. This is her sixth year as a volunteer board member. She’s has been active in NAWBO (National Association of Women Business Owners), HIMA and the Greater Houston Partnership. Heather graduated from the Goldman Sachs 10,000 Small Businesses program in August 2017.

Heather is also an avid runner. When most are sleeping, Heather is getting up to train for her next adventure. She’s run 11 marathons including the Boston Marathon twice. After running the New York City marathon in 2019, she retired from marathoning and now enjoys shorter distances and trail adventures. She’s run/hiked the Grand Canyon R2R2R and the Zion Narrows Top Down.