Genevieve Longtin

Genevieve Longtin is an experienced marketing professional currently serving as the Director of Marketing at Videra Health and as the Engagement Marketing Leader at Ixchel Marketing, where expertise is applied in consulting for start-up and early-stage digital health and mental health tech companies. Prior roles include Associate Director of Growth and Retention Marketing at Quartet Health, focusing on patient and healthcare provider acquisition and engagement strategies, and Vice President of Digital Communications & Engagement at Sharecare, where Genevieve led multi-brand CRM strategies that significantly enhanced user lifetime value. A strong background in email marketing was established through earlier positions as Director of Email Marketing & Engagement and Senior Email Product Manager at Sharecare, contributing to extensive customer engagement and retention programs. Genevieve holds a Bachelor's degree in Political Science & History from Regis College and a Certificate in Project Management from The George Washington University.