Abdussalam Mutaakiddin M is an experienced professional in gamification and marketing, currently serving as a Senior Gamification Officer at Vidio since April 2021. In this role, Abdussalam leads a team, developing and executing engaging gamification campaigns that enhance user engagement and drive revenue growth while collaborating with cross-functional teams to align initiatives with business objectives. Prior to this position, Abdussalam worked at Shopee from January 2020 to April 2021, first as a Product Marketing Officer and then as a Senior Analyst, where responsibilities included managing the end-to-end process of various gamification projects and analyzing their performance. Abdussalam holds a Bachelor's degree in International Relations from Universitas Padjadjaran, completed in 2019.