Pernille Yding Fredslund

Pernille Yding Fredslund is a seasoned professional with extensive experience in digital strategy, design, and management. Currently serving as a Partner and Head of Department, Digital at Viegand Maagøe since August 2022, Pernille leads a diverse team focused on sustainability and green transition digital platforms. In addition, Pernille contributes as a Censor at Roskilde University for various design and innovation disciplines. Previously, senior roles included Head of Future Experience Strategy at KPMG Denmark and Client Experience Director at FFW, where Pernille managed strategic projects for high-profile clients such as Pfizer. With a robust background in project management, business development, and client relations across multiple prestigious organizations, Pernille holds a Cand.IT in Design, Communication, and Media from IT-Universitetet i København, along with a Mini MBA from Probana Business School and a BA in Danish and Film- & Media Science from the University of Copenhagen.