Laura Hümbs

Laura Hümbs has a diverse work experience spanning various industries. Laura is currently the Managing Director of Viessmann Climate Solutions Berlin GmbH, a role they have held since June 2021. Prior to this, Laura served as the Global Head of Digital Marketing & Sales Operations at Viessmann Climate Solutions, leading the department responsible for product management, social media, SEO, content marketing, performance marketing, lead management, CRM, and sales and marketing automation. Laura worked on projects involving web platforms, relaunch, automation processes, lead generation and management, new business models, digital consulting, and support for all entities of Viessmann Climate Solutions.

Before joining Viessmann, Laura worked as a Team Lead for SEO and Content Marketing at Ströer Digital Media from July 2016 to February 2019. Laura also had a role as a Key Account Manager for Media Solutions at the same company from December 2015 to July 2016. Prior to that, Laura worked as a Project Manager for Digital Marketing at Ströer Digital Media from March 2015 to October 2015.

Laura began their career as a student assistant in the online marketing department at Rowohlt Verlag GmbH from March 2013 to August 2013, followed by an internship in the same department from September 2012 to February 2013. Laura then moved on to become a Direct Marketing Manager at Funke Mediengruppe GmbH & Co. KGaA from January 2009 to September 2010.

Overall, Laura has demonstrated expertise in digital marketing, sales operations, SEO, content marketing, lead generation, and project management.

Laura Hümbs holds a Master of Arts (M.A.) degree in Electronic Media/Media Economics from Stuttgart Media University, which they obtained from 2013 to 2015. Prior to that, they earned a Bachelor of Arts (B.A.) degree in Publishing Management from HTWK Leipzig between 2010 and 2013. Additionally, Laura has completed various programs and certifications such as a Dialogue Manager course at the Siegfried Voegele Institute in Koenigstein (Germany) in 2009, and a Trainee Program/Apprenticeship in Management Assistant for Digital and Print Media at Funke Media Group in Essen (Germany) from 2006 to 2009.

In terms of further professional development, Laura completed a Modern Leadership Program at TAM Akademie GmbH in 2020 and a General Management Program at the SGMI Management Institut St. Gallen in 2021. Laura also obtained a certification in Leadership: Practical Skills from LinkedIn in 2021.