Jia Yi Lim

Jia Yi Lim is a seasoned marketing professional with extensive experience in developing and implementing innovative marketing strategies across B2C and B2B sectors. Currently serving as Senior Marketing Manager at Viessmann since March 2022, Jia Yi has successfully enhanced brand awareness and sales through comprehensive marketing strategies, internal processes, and brand guidelines for the SEA and Oceania regions. Previous roles include Assistant Marketing Manager at BSH Home Appliances ASEAN, where Jia Yi spearheaded branding and digital marketing efforts, and Assistant Trade Marketing Manager at BSH, focusing on trade marketing activities for diverse product categories. Early career experiences include marketing roles at Panasonic and Epson, where Jia Yi demonstrated proficiency in product advertising, market analysis, and strategic planning. Jia Yi holds an Honors degree in Communications from the University at Buffalo.