Freddie Liversidge

Freddie Liversidge is the VP of Global Media Activation at the LEGO Group, currently leading media strategy and activation. They previously held positions at HP as Director of Digital Global Media Activation and Senior Director of Global Digital Media Activation, contributing to significant growth in brand perception and media strategies. Freddie’s earlier experience includes roles at Essence as Programmatic Supervisor, where they founded the programmatic team in EMEA and NA, and at National Semiconductor as a Global Business Marketing Intern. They hold a Bachelor of Art in Business Management Economics and Mathematics from the University of California, Santa Cruz.