Jean-Bernard Simeon

Head of Europe at ViiV Healthcare

Jean-Bernard (JB) is the Senior Vice President and Head of Europe having joined ViiV Healthcare from GSK in January 2022. JB leads the European business with accountability for nine ViiV markets as well as, partnering closely with GSK, across their 21 Alliance countries.

JB started his career with SmithKline Beecham in Belgium in 1998 and has gone on to hold senior roles within GSK including as General Manager in Austria and Belgium and Commercial Director for Specialty Care in Belgium and Luxembourg, as well as several global and above-country roles, including Synflorix Global Marketing Director and New Product Introduction Lead in the Vaccines business. In his most recent role prior to joining ViiV, JB was SVP and General Manager of GSK in Germany. During his time as General Manager, Jean-Bernard , with his team, drove a fundamental change in the business culture, accelerated the top and profit line growth and established a robust organisation to deliver strong performance in Vaccines and Specialty Care, including the successful launch of Shingrix and the new Oncology and Specialty Care portfolios.

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