Rosanna Garcia

Dr. Rosanna Garcia is the Co-Founder and CEO of Vijilent, a social impact startup that is re-engineering how background checks are conducted. Prior to Vijilent, they were an Associate Professor of Marketing and Innovation at North Carolina State University. Dr. Garcia's research focuses on how firms can better assess and respond to market opportunities, with a particular focus on technology-based firms. Rosanna has won numerous awards for their research, including the prestigious John D.C. Little Award from the American Marketing Association.

Dr. Garcia has also taught at the University of Denver - Daniels College of Business and Northeastern University. Prior to their academic career, they were a Partner at Better Data Group, a Boston-based management consulting firm.

Dr. Garcia received their Ph.D. in Marketing from Northeastern University and their B.A. from Wesleyan University.

Rosanna Garcia has a doctorate from Michigan State University - the Eli Broad College of Business, a master's from the University of Rochester - Simon Business School, and a bachelor's from UC Santa Barbara. Rosanna also attended Moreau High School.

Luíza Ferraz Mançano de Mattos - Researcher, Paul Rummel - Co-Founder & CTO, and Marie Perry - Researcher report to Rosanna Garcia.