Sacha Lategan

Sacha Lategan currently serves as Chief Digital Officer at Viking Footwear, responsible for defining and implementing the direct-to-consumer roadmap and strategy while driving digital innovation across the business. Previous experience includes roles as Director of Ecommerce at Trespass, where Sacha led the growth of online businesses, and Digital Marketing Manager at Jensen Beds, focusing on digital marketing initiatives. Sacha also held positions such as International Ecommerce Manager at Mountain Warehouse and Nordics Country Manager at Wiggle, where responsibilities included international sales growth and marketing strategy development. Sacha's educational background includes bachelor's and master's degrees from Mid Sweden University.