James (JIM) Bruce is an experienced agribusiness manager currently serving as the Country Manager for Australia and New Zealand at VikingGenetics since 2020. They also hold the position of Non-Executive Director at DataGene Limited, where they contribute to the strategic oversight of the dairy industry's genetic improvement initiatives. Previously, JIM has worked in various roles, including Regional Sales Manager at CopRice and Sales Manager at Phibro Animal Health, showcasing a strong background in sales leadership and P&L accountability. JIM's educational background includes a degree in Agriculture from VCAH Dookie College.
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