Daniel has been a strategic business leader in Québec for more than two decades. At ROSE, his role is to oversee strategy in all areas of commercial business.
Daniel’s previous executive experience leading the creation and launch of top Québec brands as CCO at Greentone cannabis has proven invaluable to both the industry and the ROSE family. As VP of sales and marketing for major Québec companies (Metro / SAQ / Uniprix), Daniel has acquired a highly successful strategic approach and passion to drive sustainable business growth in tightly regulated markets. This approach helps ROSE to develop highly valuable strategic partnerships and make the talent of local Québec micro-producers more accessible in the cannabis market.
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