James Cole is an experienced professional with a diverse background in sales, business development, and sports instruction. Currently serving as a Pickleball Instructor at Village Health Clubs & Spas since August 2022, James previously held the position of Operations Manager at Pickleball Kingdom, the largest indoor pickleball facility in the USA. Prior to their roles in the pickleball industry, James held various leadership positions including North America Sales Director at ikeGPS, where successful introduction of products to electric utilities was achieved, and Director of Business Development at Osmose Utilities Services, Inc. Additionally, James has a strong track record in the tech industry, contributing to significant sales growth at Cimcor, Inc., Rent.com, and Digital Equipment Corporation. James holds a high school degree from Palo Alto High School and attended Foothill College.