Don Carter

Don Carter serves as the Director of Wine & Spirits at ShopRite, leading strategic initiatives to enhance the profitability and culture of liquor stores and departments across New Jersey and New York. With extensive experience as a Wine & Spirits Writer for WineSnark.com, Don has contributed to numerous prestigious publications and earned multiple awards for writing in the wine industry. Notable roles include Juror at various international wine competitions and past leadership as President of A.V.A. Wines, LLC. Don's previous ownership of The Wine Seller resulted in significant sales growth, underscoring a strong background in retail and marketing. Educational credentials include a Level 3 Advanced Certificate in Wine and Spirits from the Wine & Spirit Education Trust and a Sommelier designation from the Sommelier Institute of New Jersey.