Katharina Liehr

Katharina Liehr is a seasoned marketing professional with extensive experience in brand and product management across several sectors. Currently serving as Senior Brand Manager B2B EMEA for Bathroom and Wellness at Villeroy & Boch since January 2023, Katharina previously held the role of International Marketing Manager at tesa from June 2018 to December 2022. Previously, Katharina worked at Villeroy & Boch as a Product Manager for Bath & Wellness and held various marketing roles, including Junior Marketing Manager and Trainee Product Management. Early career experiences include positions at Benteler Automotive in China, Sportler, and Phoenix Contact, providing a strong foundation in sales, market research, finance, and corporate communications. Katharina holds a Master's Degree in International Management and Marketing from the European Master in Business Studies and a Bachelor's Degree in International Business from Fachhochschule der Wirtschaft Paderborn.