Vilmorin Jardin
Alix Massaloux currently serves as Responsable Category Management et Trade Marketing at Vilmorin Jardin, responsible for developing assortment, merchandising, and promotional policies, along with annual action plans that align with the company’s commercial strategy. With a management role over a team of six, Alix emphasizes synergy and collaboration while enhancing team skills. Previous positions at Vilmorin Jardin include Responsable Développement Commercial and Responsable Marketing Enseigne, wherein Alix drove commercial development projects and supported key account strategies. Alix's earlier experience includes roles at ISARA-Lyon in innovation management and marketing, contributing to significant projects in product development and business analysis. Alix holds an engineering degree from ISARA Lyon and has completed relevant studies at North Dakota State University.