Vima Foods
Fritzia Zapata is a seasoned marketing professional with extensive experience in global marketing management, event planning, and brand strategy across diverse industries. Currently serving as Global Marketing Manager at Vima Foods, Fritzia defines and executes comprehensive marketing strategies that enhance brand visibility and drive revenue growth. Previous roles include Convention Services Manager and Convention Operations Manager at Fontainebleau Miami Beach, where Fritzia successfully planned numerous high-profile events and improved banquet revenue. As Marketing Manager at Virutex Ilko, Fritzia implemented initiatives that significantly increased market share and annual revenue through strategic digital campaigns. Fritzia has also held roles at Fresenius Medical Care, Grupo Intercorp, and Teva Pharmaceuticals, where targeted strategies led to substantial gains in brand preference and sales. Fritzia holds an MBA from FIU Chapman Graduate School of Business and a BBA from Universidad de Lima, complemented by specialization in marketing and consumer behavior.
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Vima Foods
VIMA FOODS es un Grupo internacional dedicado a la producción, almacenamiento, distribución y comercialización de alimentos congelados, refrigerados y secos. Ofrecemos una amplia gama que cubre todas las familias de alimentos, garantizando una oferta global y un suministro estable. Brindamos una amplia gama de servicios como apoyo logístico, control de calidad, desarrollo de marcas blancas y estrategias de marketing adaptadas a tendencias actuales. Con presencia internacional, aseguramos calidad y variedad en nuestros productos, consolidando nuestra posición como líderes en el sector alimenticio. Además, tenemos un fuerte compromiso con la sostenibilidad y la responsabilidad social, pilares de nuestra visión y misión. Promovemos prácticas sostenibles en la producción y apoyamos a comunidades locales creando empleo de calidad y ayudando en emergencias. En Vima Foods, somos aliados comprometidos con la calidad, el cuidado del medio ambiente y el impacto social positivo. - VIMA FOODS is an international group in the production, storage, distribution, and marketing of frozen, refrigerated, and dry foods. We offer a wide range that covers all food families, ensuring a global offering and stable supply. We provide a wide range of services such as logistical support, quality control, private label development, and marketing strategies adapted to current trends. With international presence, we ensure quality and variety in our products, consolidating our position as leaders in the food sector. Furthermore, we have a strong commitment to sustainability and social responsibility, pillars of our vision and mission. We promote sustainable practices in production and support local communities by creating quality jobs and assisting in emergencies. At Vima Foods, we are committed allies with a focus on quality, environmental care, and positive social impact.