Fritzia Zapata

Fritzia Zapata is a seasoned marketing professional with extensive experience in global marketing management, event planning, and brand strategy across diverse industries. Currently serving as Global Marketing Manager at Vima Foods, Fritzia defines and executes comprehensive marketing strategies that enhance brand visibility and drive revenue growth. Previous roles include Convention Services Manager and Convention Operations Manager at Fontainebleau Miami Beach, where Fritzia successfully planned numerous high-profile events and improved banquet revenue. As Marketing Manager at Virutex Ilko, Fritzia implemented initiatives that significantly increased market share and annual revenue through strategic digital campaigns. Fritzia has also held roles at Fresenius Medical Care, Grupo Intercorp, and Teva Pharmaceuticals, where targeted strategies led to substantial gains in brand preference and sales. Fritzia holds an MBA from FIU Chapman Graduate School of Business and a BBA from Universidad de Lima, complemented by specialization in marketing and consumer behavior.