Lauren Daly

Lauren Daly is a skilled marketing professional with extensive experience in leading paid media initiatives and driving growth across various organizations. Currently serving as the Director of Paid Media at Vimeo, Lauren focuses on developing impactful paid media campaigns and managing a substantial marketing budget of approximately $50 million. Previous roles include Sr. Performance Marketing Manager at AdHawk, Project Lead at MightyHive, and eCommerce Lead at iProspect, where Lauren successfully improved user acquisition and retention through strategic marketing efforts. An early career at True North Inc. and Driven Local provided foundational skills in account management, campaign optimization, and teamwork, complemented by a Bachelor of Arts degree in Fine Arts/Studio Arts with a minor in Marketing Communication from Coastal Carolina University.