Zahia Reguieg

Zahia Reguieg is a seasoned professional specializing in paid social media strategy, currently serving as Senior Manager, Paid Social at Vimeo since December 2021. Prior experience includes a similar role at CLEAR, where Zahia led initiatives that significantly improved enrollment and revenue, while managing a $3M+ media budget and achieving a 36% year-over-year decrease in customer acquisition costs. Zahia has held various strategic positions, including Freelance Associate Director at GroupM, where notable successes included a 22% revenue increase for BaubleBar and a 47% return on ad spend improvement on Facebook. With a comprehensive background in media strategy and optimization across several high-profile clients, Zahia's expertise extends to campaign management, performance tracking, and cross-platform media strategies. Zahia holds a Bachelor’s degree in Business Management with a focus on Marketing from Marymount Manhattan College.