Benjamin Aravena Pedraza

Benjamin Aravena Pedraza currently serves as the Brand Manager for VSPT Wine Group, overseeing the premium wine brand La Celia and focusing on strategic brand development and international market growth. Previous experience includes roles as a Food Server at Cafe en Seine and Product Manager at Laboratorios Prater, where strategic initiatives for various brands were implemented. Benjamin also has a substantial academic background from Universidad Adolfo Ibáñez, having served as a subject tutor in business, marketing, and macroeconomics, and gained practical experience through internships at AHORA Branding and UAI Online, contributing to market research and digital marketing strategies. Benjamin holds a degree in Commercial Engineering with a Master's in Marketing.