Mithun Shrivastava

Mithun Shrivastava is an experienced consumer and market researcher currently working at Vineland Research and Innovation Centre since February 2021. Prior to this role, Mithun served as Vice President at Paragon Consulting, providing strategy and marketing consulting services to non-profit organizations. Mithun's academic background includes significant research experience at Concordia University's John Molson School of Business as a research assistant, where responsibilities included designing research studies and co-authoring articles in consumer research. Earlier, Mithun worked as an assistant professor at Waljat College of Applied Sciences, overseeing research and consulting projects, conducting market research, and developing educational courses. Mithun began the academic career as a lecturer at the Delhi Institute of Advanced Studies, focusing on marketing and e-commerce courses. Educational qualifications include a Master of Science in Marketing from Concordia University and an MBA in E-Commerce from Guru Gobind Singh Indraprastha University, complemented by a Bachelor's degree in Physics from Hans Raj College, University of Delhi.