Genie (Jacobs) Zhulin is an accomplished professional specializing in digital marketing and ecommerce, currently serving as Vice President at vineyard vines since May 2023. Prior experience includes key roles at The Estée Lauder Companies Inc., where Genie held positions such as Executive Director of Origins Ecommerce & Digital Marketing and Director of Origins Ecommerce, as well as contributions to global marketing efforts across brands including Jo Malone London and Clinique. Earlier career highlights involve serving as an MBA Summer Associate at E. & J. Gallo Winery and working in finance at Barclays Investment Bank and UBS Investment Bank. Academic credentials include a Master of Business Administration from The Wharton School and a Bachelor of Business Administration in Accounting and Finance from the University of Michigan.