Robert Muller

Robert Muller is an accomplished executive with extensive experience in sales and marketing within the automotive industry. Currently serving as Chief Sales and Marketing Officer (Deputy CEO) and National Sales Director at VinFast Canada since August 2022, Robert has previously held senior leadership roles including Vice President of Dealer Operations at Carity Inc. and Principal at Paradigm Automotive Consulting. Notable roles at Mercedes-Benz Canada encompassed Vice President of Corporate Retail, overseeing over 900 employees and managing the operational and financial performance of multiple retail facilities. Robert's experience also includes significant positions at Daimler AG, Mercedes-Benz UK Ltd, and BMW Group Canada, demonstrating a strong background in business development, operational excellence, and performance management. Education includes completion of the Executive Management Leadership Program at the International Institute for Management Development in Switzerland and a Bachelor of Arts in Political Science and Government, History and Anthropology from York University.