Thao Nguyen

Thao Nguyen is an experienced marketing professional with a robust background in brand management and strategic marketing across various automotive companies. Currently serving as Marketing Director at VinFast Canada since 2021, Thao leads brand activations and expansion strategies while managing a team of marketing experts. Previous roles include Senior Manager at VinFast, where responsibilities included brand consistency and customer engagement strategies. Thao also held the position of Dealer Principal at Jaguar Land Rover, focusing on commercial challenges and team leadership, and spent over a decade at BMW Euro Auto in Vietnam, holding various leadership positions including Sales & Marketing Director. Thao began the career at Mercedes-Benz Vietnam Co. Ltd., gaining comprehensive experience in marketing and communications. Thao holds a Bachelor's degree in Foreign Trade Management from the University of Economics Ho Chi Minh City.