Vinik Sports Group
Allie MacLeod is a seasoned professional with extensive experience in market intelligence and sports media strategy. Currently serving as Senior Manager of Market Intelligence at Tampa Bay Lightning and Vinik Sports Group since February 2020, MacLeod has held various roles within the organizations, demonstrating expertise in revenue analysis and strategic growth initiatives. Previous positions include a Sports Media Planner & Strategist at Comcast Spotlight, where significant revenue growth was achieved through innovative sports strategies and client engagement. Earlier career highlights include marketing and public relations leadership at 360 Sports Agency and indra public relations, executing high-profile branding initiatives for professional athletes and gaining media placements in top outlets. Allie MacLeod holds a Bachelor’s Degree in Philosophy & Psychology from Columbia University.