Vinik Sports Group
Allie MacLeod is a seasoned professional with extensive experience in market intelligence and sports media strategy. Currently serving as Senior Manager of Market Intelligence at Tampa Bay Lightning and Vinik Sports Group since February 2020, MacLeod has held various roles within the organizations, demonstrating expertise in revenue analysis and strategic growth initiatives. Previous positions include a Sports Media Planner & Strategist at Comcast Spotlight, where significant revenue growth was achieved through innovative sports strategies and client engagement. Earlier career highlights include marketing and public relations leadership at 360 Sports Agency and indra public relations, executing high-profile branding initiatives for professional athletes and gaining media placements in top outlets. Allie MacLeod holds a Bachelor’s Degree in Philosophy & Psychology from Columbia University.
Vinik Sports Group
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Home to an NHL franchise, a collegiate athletics property, two event venues, a digital media company, retail and ecommerce platforms, Vinik Sports Group (VSG) creates world-class experiences that grow brands, drive revenues and impact the community. Drawing on the expertise showcased during the transformation of the Tampa Bay Lightning and Amalie Arena under Jeff Vinik, VSG serves clients through its three core divisions – VSG Commercial Sales, VSG Facilities and VSG Live. VSG features a leadership team with decades of experience in the sports and entertainment industries; leaders who focus on each client’s unique needs before developing strategies and delivering successful solutions in the multimedia sales, event management, facility operations, and guest services verticals. VSG maintains a preference for long-term win-win partnerships, but it remains nimble enough to manage individual events and short-term opportunities for its customers.