Matt Corey has a diverse and extensive work experience in various marketing roles. Matt is currently serving as the Chief Marketing Officer at Vinik Sports Group since 2022. Prior to that, they worked as an Advisory Board Member at Mobile1st, Perfecting Mobile Conversion starting from 2021. From 2019 to 2022, Matt held the position of Chief Marketing Officer at PGA TOUR, where they led global marketing efforts and successfully grew the fan base by 28% through marketing campaigns, creative initiatives, tournament marketing, and fan research and analytics. Matt also led the "Make Golf Your Thing" diversity and inclusion marketing campaign. Before that, Matt worked as the Chief Marketing Officer at PGA TOUR Superstore, overseeing all marketing and e-commerce operations from 2013 to 2019. Matt also served as the Chief Marketing Officer at Mass Relevance, responsible for marketing and product development for the Austin Ventures-backed start-up company. Matt has held various marketing roles at Golfsmith Intl., Shop.org (National Retail Federation), The Bombay Company, The Home Depot, and BellSouth Intelliventures throughout their career.
Matt Corey holds a Master of Business Administration (MBA) degree with a focus on Business, Management, Marketing, and Related Support Services from the Georgia Institute of Technology. Matt also has a Bachelor of Science (B.S.) degree in Public Relations from the University of Florida.
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