Home to an NHL franchise, a collegiate athletics property, two event venues, a digital media company, retail and ecommerce platforms, Vinik Sports Group (VSG) creates world-class experiences that grow brands, drive revenues and impact the community.

Drawing on the expertise showcased during the transformation of the Tampa Bay Lightning and Amalie Arena under Jeff Vinik, VSG serves clients through its three core divisions – VSG Commercial Sales, VSG Facilities and VSG Live. VSG features a leadership team with decades of experience in the sports and entertainment industries; leaders who focus on each client’s unique needs before developing strategies and delivering successful solutions in the multimedia sales, event management, facility operations, and guest services verticals. VSG maintains a preference for long-term win-win partnerships, but it remains nimble enough to manage individual events and short-term opportunities for its customers.

Event Venues

Commercial

Sports

Vinik Sports Group

Steve Griggs

Josh Meek

John Young

Keisha Ussery

Matt Samost

Travis Pelleymounter

Derrick Brooks

Matt Corey

Kevin Preast

Casey Rodgers

The Strategy and Analysis team at Vinik Sports Group is responsible for developing data-driven insights and strategic initiatives that enhance operational efficiency and drive revenue growth across its diverse portfolio. By leveraging analytics, market research, and industry trends, the team supports decision-making in commercial sales, partnership development, and event management, ensuring that VSG remains agile and aligned with client needs. Their collaborative efforts foster long-term partnerships and innovative solutions within the sports and entertainment landscape.

Strategy and Analysis

Marketing and Communications

Leadership Team

Finance and Operations

Strategy and Analysis

About

Team members

Other teams at Vinik Sports Group

Marketing and Communications

Leadership Team

Finance and Operations