Peder Å.

Peder Å. is a seasoned business leader currently serving as the Chief Commercial Officer at Qliro, where they focus on delivering exceptional experiences for merchants and their customers. With a strong background in sales and marketing strategy, Peder has demonstrated significant growth in international sales during their tenure as Senior Vice President of Sales EMEA at Sinch, achieving remarkable year-to-date growth of 1300%. Peder has held advisory roles at organizations such as EQinitiative and Violet AI, offering expertise in strategy development and sales execution. They began their career as a professional singer with Gosskören and later progressed through various leadership positions in both sales and marketing across multiple sectors, including education, e-commerce, and SaaS. Peder holds a Master's degree in Economics and Business Administration from the University of Gothenburg.