Rhen Zabel

Rhen Zabel is a seasoned technology leader with extensive experience in eCommerce and software development. As Co-Founder and CTO at VIOLET since June 2017, Rhen is focused on creating innovative solutions tailored for the eCommerce sector. Previously, Rhen served as Lead Engineer for Internal Innovation at Target, leading the stealth Goldfish project. At Comr.se, Rhen was instrumental in developing the initial version of the native-commerce platform, enabling brands to establish storefronts across major social media platforms while optimizing data processes for eCommerce. Rhen co-founded Davasso in 2008, where a diverse portfolio of over 180 clients was established across four countries.