Ian Maddison

Ian Maddison has extensive experience working in various technical and product management roles in companies such as VIOOH, European Blockchain Association, Vodafone Global Enterprise, DigitasLBi_UK, Reed Business Information, Sky, Vodafone, Digital Catapult, and Channel 4. With a background in Internet Technologies, Business Analysis, and Event Management, Ian has led multiple Agile/SCRUM/KANBAN projects, providing technical analysis, solution design, and product management. Ian's expertise lies in managing requirements, defining service offerings, and delivering end-to-end advisory and product structuring for various technology platforms in sectors such as Digital Out-Of-Home AdTech, IoT, and digital media.