Lidia Lara Quesada

Lidia Lara Quesada has a diverse work experience spanning various industries. Lidia is currently the Director of Marketing & Partnership Solutions ES at Vip District, a role they have held since April 2021. Lidia previously served as the Loyalty Customer Business Area Director at Vip District from April 2020 to April 2021, where they helped companies build trust with their customers through tailored projects and specialized marketing teams.

From 2011 to 2018, Lidia worked at Colectivos Vip as the Responsable Fidelización Gran Cuenta ColectivosVip. Their responsibilities included managing agreements with national consumer brands and directly handling relationships with key accounts.

Prior to that, they were the Responsable de Cuentas de TV en España at Tatamia Solutions, a leading company in Spain for interactive TV services. Lidia worked there from April 2004 to January 2014, focusing on commercializing their services in the national television market.

Additionally, Lidia has experience working as a Gestora de cuentas Bankpime-Agrupación Mutua at Bankpime and as a Periodista (redactora y presentadora de TV) at Canal Català Vallès.

Overall, Lidia Lara Quesada has a strong background in marketing, loyalty programs, account management, and media, making their a well-rounded professional in their field.

Lidia Lara Quesada completed their Licenciatura degree in Ciencias de la comunicación at the Universitat Autònoma de Barcelona from 1997 to 2002.