Sam Devaney is a Senior Digital Product Manager at Virgin Media O2, where they lead the sales squad to enhance the online shopping experience for O2.co.uk. With over five years of experience in digital product management, Sam has previously served as a Senior Digital Product Owner for the joint venture between O2 and Virgin Media, overseeing the strategic execution of digital sales initiatives. Sam's background includes significant roles in agile software project delivery, where they successfully managed high-profile projects that contributed to industry recognition, including a Mobile Industry Award for Best Online Retailer. They began their career as a Technology Higher Apprentice, gaining foundational experience in software development within telecommunications.
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