Adrian Pope

Adrian Pope is an accomplished executive in the music industry, currently serving as EVP Digital Business & Global Partner Relations at Virgin Music Group since November 2024. With extensive experience in digital business and artist services, Adrian held multiple leadership roles at [PIAS] from October 2004 to March 2025, including Chief Digital Officer and Managing Director for both Global Artist & Label Services and Digital & Business Development. Prior to [PIAS], Adrian was the Managing Director and Founder of Motion Digital, a consultancy specializing in digital media strategies for the music, film, and gaming sectors. Further experience includes roles at Independiente Ltd, Understanding & Solutions, and Robinsons, showcasing a strong background in digital marketing, strategic insights, and business development. Adrian holds a BA Hons degree in History from the University of Central Lancashire.