Bonita McKinney

Bonita McKinney currently serves as the Director of Label & Artist Partnerships at Virgin Music Group since April 2022. With a strong background in music and festival management, Bonita holds the position of Co-Chair at Music Venue Trust since December 2019. Previous roles include Label & Artist Partnerships Manager at Ingrooves Music Group, Senior Client Development Manager and Business Development Manager at Ticketmaster UK, and various concert promoter positions at DHP Family, Academy Music Group, and Robomagic. Bonita began their career in the industry as a Conference Coordinator/Assisting Agent at LIVE UK EVENTS LIMITED. Bonita earned a BA in Commercial Music from the University of Westminster.