Virgin Music Group
Bonita McKinney currently serves as the Director of Label & Artist Partnerships at Virgin Music Group since April 2022. With a strong background in music and festival management, Bonita holds the position of Co-Chair at Music Venue Trust since December 2019. Previous roles include Label & Artist Partnerships Manager at Ingrooves Music Group, Senior Client Development Manager and Business Development Manager at Ticketmaster UK, and various concert promoter positions at DHP Family, Academy Music Group, and Robomagic. Bonita began their career in the industry as a Conference Coordinator/Assisting Agent at LIVE UK EVENTS LIMITED. Bonita earned a BA in Commercial Music from the University of Westminster.
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Virgin Music Group
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Virgin Music Group is the world’s leading partner to independent music companies and artists who require a standalone team with global infrastructure and local expertise in every major music market around the world. Virgin Music Group offers compelling, efficient, and highly flexible global solutions with the most advanced marketing technology available for independent record labels and artists who want to succeed.