Robert Bruce

Robert Bruce is an accomplished finance professional with extensive experience in various high-level positions. Currently serving as the Director of Finance at Virgin Pure since March 2019, Robert previously held the role of CFO at RideLink, where innovative solutions facilitated car rentals for owners and drivers. Robert's prior experience includes senior finance management roles at Lloyds Banking Group, where significant cost reduction projects were implemented, as well as contractor positions at Lehman Brothers, General Electric, Citi, Standard Life, and Aviva, each contributing to expertise in budgeting, forecasting, and financial reporting. Robert holds a Chartered Professional Accountant (CPA) designation from CPA Canada and a Bachelor's Degree in Economics (Honours) with a minor in Commerce from The University of British Columbia.